The Four Pillars of Entrepreneurial Success

 Photo:  @algi93

Photo: @algi93

This week I wanted to share with you a short, new mental business model that I have started to formulate.

I’d love to hear some of your thoughts and get some opinions on this ideology.

I call this new ideal my Four Pillars of Entrepreneurial Success. 

The Four Pillars of Entrepreneurial Success

The Four Pillars are as follows:

  • Networking
  • Marketing
  • Doing
  • Learning

Basically, in my experience in the working world so far, meeting people, showing people what I do, actually doing it, and learning how to do it better is the way I have found work.

Networking

I have my friends and family to thank for pretty much all of my business at the current time. I have an extremely supportive group of people around me who believe in me and my talents and who are willing to tell others about what I do!

I think most people have that small group of people around them who are like this. 

I think the natural and organic thing to do is then become nicely acquainted with the folks that your friends and family get you in contact with. Do what you can to be friendly, provide value, and help them as much as you can with the abilities you have. 

From there, the ring moves outward. You start to meet some of their contacts and make new friends and relationships through them. 

Lol. I don’t need to explain networking.

But it is super important. 

From a young age, I was a pretty introverted person and have struggled with being outgoing and comfortable in social situations for years. It’s something I am still learning and working on and I can’t tell you how much it helps this whole entrepreneur thing.

So, even if you’re like me, I would encourage you to just go out and try. Put yourself out there! I know it’s easier said than done, but I can’t stress enough how much it can help your business efforts.

Marketing

I do 100% of my marketing organically, online. The internet is an amazing place and it blows me away just how easy and FREE it is to market your business, project, brand, or personal brand online.

Much like networking, marketing is key to gaining new business and making a reputable brand. It doesn’t matter how amazing your paintings, photos, haircuts, dishwashers, etc. are. If you don’t show anyone, then it basically doesn’t exist!

I will be making plenty of content on this site about marketing in the digital world. I just love it! Feel free to subscribe to this blog if you want to learn more or follow along on my personal journey as I continue to figure out the ins of outs of the ever-changing digital marketing world.

Subscribe to the blog, here! 

Doing

On the flip side of networking, there is the doing part. 

This pillar has a couple parts:

  1. Actually doing what it is you’re selling or offering. So, if you make videos, actually making those videos. If you cut hair, cutting people's hair.
  2. Cutting back on learning how to do and actually just doing it!

This first part is pretty straightforward and usually comes with the business that you attract with networking and marketing. However, I would argue that if you don’t currently have any business, go out and still do what you do. 

If you make videos, make some personal videos that showcase your skills with a camera. Building a portfolio in your "free” time is never a bad idea and will only help when attracting new clients!

The second part is the tough one. Trust me, I know first hand.

There's so much helpful and informative content out there that will help you with what it is you do. If you want to take better photos, there are hours and hours and days and years of content out there that can help you do just that. You could literally waste away learning how to instead of actually doing. And believe me you, a potential client doesn’t care how much you know about photography. They care about how good your photos are.

So, be sure to actually work on your craft. Take those photos, cut that hair, make that custom skateboard. And document it ALL! So you can then Market your work!

Learning

Now, I don’t want you to think that learning more about your craft isn’t also important. In most industries, the game changes very often, especially in the digital world. Just think about how much social media has changed over the past few years! 

So, be sure to make time to learn up on new trends, new tech, new tools, other important aspects of your craft, etc. Being on top of these things is super important in attracting new clients and business.

Again, just make sure it doesn’t take too much time away from actually doing your work, sharing your work, and making new relationships.

Conclusion

Hopefully, you can see how each of these pillars helps fuel and support the other pillars. If some of them fall short, the others can start to suffer because of it. 

I want to make it a goal to work on each of these pillars this year. I think finding the perfect balance will be the most difficult part of it all, but I am determined to do so!

The Discussion

I’m curious to get your feedback. For those who have been in the working world for years, especially those who have their own businesses, how do these Four Pillars of Entrepreneurial Success stack up against your experience? Is there something I am forgetting? Are there actually five pillars? Or ten?

Let me know your thoughts in the comments below. Also, I would appreciate you sharing this post with others who have a good bit of knowledge on this topic so that we might be able to hear their opinions as well.

As always, thanks for reading and I will see you all next week!