Creating A Website Is Always A Two-Party Process
I love building websites on Squarespace. If I wasn’t getting paid to do it, I’m pretty sure I would still be doing it.
Whether it would be updating my own site over and over again or simply helping out friends and family who want websites done, I love the process of telling a story through an online “Home”.
Creating that home base for a company or brand is one of my favorite things to do.
However, in my short time as a professional website designer, I’ve started to realize that building a website is really a two-party process.
Let me explain.
Just because I have learned the ins and outs of Squarespace and know how to build a nice, crisp and clean website — how to work with colors, fonts, design, and positioning of content — I’m not an expert on the story, history, pain points, and strengths of my client's business or brand.
Only the client can provide that expertise to a project.
Why Is It Important To Work Together?
I was recently asked to make a website for a restaurant (don’t go looking for it in my portfolio, it’s not there!) but was given no other direction except to just build it…
What colors should I use? What is the story? What value can this restaurant bring to customers beyond a page saying "come eat our food"?
I did the best I could and the site turned out fine. However, I’m not sure that the site was as helpful as it could have been had I had some better information/content from the restaurant.
I wasn’t in contact with this client as I was asked to build the site through a fellow media company and the deadline was way to close to try and meet and discuss design or content strategies.
So I did the best I could.
Websites live on the internet and the internet is built on content.
Think about it — photos, videos, audio, and text — Without those things, you have a blank webpage.
The purpose for hiring me (or any web designer) is to make sure all that content is displayed in an inviting and entertaining way that draws in customers or clients and moves them to take further action.
What I learned
Going forward, I’ve decided to not take on any projects without having a great line of communication with the client.
Designing websites, taking photos, video creation, and digital marketing are all two-party processes. I guarantee the final outcome will be way more along the lines of what the client is imagining when they think of the end goal of their media project.
I want to always care for the client and their well-being as a company and as individuals.
I’m constantly thinking of ways to better serve those folks and I hope this information can better bring some light on the subject of why working together on projects like this are really necessary to creating a product that both parties can be proud of.
So, whether you decide to work with me on your next media project or some other company, make sure that you have a large say in the process. Make sure you have a great open line of communication with that hired company or individual so that you can end up with a product you truly enjoy.
If you are interested in working on your next media project with me or just have a question about how to go about doing it yourself, feel free to grab some time on my calendar here. I’d love to help.
Thanks for reading! See you next week.